Innovation, research, and development are the foundation and the drivers of future growth, and they make an important contribution to the sustainability and preservation of Austrian cattle breeding. RINDERZUCHT AUSTRIA and ZuchtData EDV-Dienstleistungen GmbH are therefore actively engaged in research and development related to cattle breeding.

In the area of breeding and genetics, the focus is on conducting and further developing breeding value estimates for milk production traits, meat production traits, and fitness traits.